NovoLog is a rapid-acting insulin used to help lower blood sugar in adults and children with type 1 and type 2 diabetes. At Grey, I was asked to lead the visual design efforts and creation of a new content-rich and persona-based web template - to be used with all of Novo Nordisk's insulin websites - to help simplify therapy for their patients and caregivers, but also help cross-promote Novo Nordisk resources through callouts and a global linking strategy.