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Objective: Operating in a lean environment, rebrand, standardize and rapidly iterate on the design, features and user experience of AreYouInterested? — one of the largest dating applications on Facebook with over 70 million installs — on all platforms and marketing channels, web and mobile.
Pictured is a dynamically generated landing page demographically targeted to help convert applicable organic and paid traffic. Below is one of numerous of payment pages, which all are modeled, tested, monitored and validated through stats, heat and scroll maps, as well as continuous A/B and multivariate testing. Also shown is a version of one-by-one browse, designed to get users interacting quickly with others in a focused and intuitive way.