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Objective: Quickly revamp the existing Dubai calendar apps (iPhone and Android offered in English and Arabic) to reflect new brand guidelines, ticketing options, UX recommendations, be device-agnostic and designed in a modular way for flexibility in implementation and future growth.
The app has two main audiences (visitors and locals), who both are engaged in the same way - through intelligent and inviting content, clear and consistent visual structures, and simplified recommendations that facilitate user action.