1
2
3
Objective: Design, test and iterate on responsive landing pages focused on enticing, educating and advancing visitors through the SOLS consumer sales funnel.
In this approach, I incorporated a visually striking 360° product rendering to immediately capture visitor’s attention, followed by quickly identifying our customer’s problem and presenting our unique selling proposition. Further down the page, I kept the creative simple yet targeted, explaining our process with appealing lifestyle imagery, and giving additional detail about our product and value propositions as the visitor goes further.