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Objective: Perform a time-boxed design exercise as part of my job interview process with Tigerspike Dubai. They asked for it to be for a local film festival, Android-first and for me to present my progress after 8 hours. Now, in order for me to complete as much as possible - and as intelligent and efficient as possible - I decided to time-box my usual design process as follows: Ideation (0.5 hr), Discovery (1.5 hrs), Sketch (1.0 hr), Design (4.0 hrs) and Presentation (1.0 hr).
The first step is usually me, myself and I. Here, I take a step back to think about what would make a great experience for me. This could be small things (required for the experience) and moonshot ideas (that might be out of scope, but still could be interesting and potentially presented as up-sells or future iterations). Some of my ideas were:
Login via Netflix - To get recommendations based on your Netflix ratings and viewing history.
Reserve your seat - Similar to a concert or a show, it would be great if the user could pick their own seat.
Have your phone function as the movie ticket - In our day of age, this is almost a necessity.
When I have a good handle of what I think the experience could be, and realistically should be, I proceed with the discovery phase and perform a quick market survey. This is important as I can spot trends, see what’s intuitive, learn from others and come to my own recommendations.
I won't go too much into the designs, as they are early works-in-progress, but I focused on clarity, consistency and kept thinking what possible iterations and synergies there could be - one logical extension could be that of a smart watch. Similarly, I rushed to show how similar the experience could be on an iPhone, which basically would be the same but with some slight alterations in the native controls.